This training module provides foundational knowledge to help you get started with paid marketing on Google Ads.

What's Included

• Introduction to Paid Marketing: Module 1
  
  • Lesson 1: The Introduction
  • Lesson 2:  The SERP
  • Lesson 3: The Auction
  • Lesson 4: Types of Ads
  • Lesson 5: Campaign Types
  • Lesson 6: Bid Strategies
  • Persona Walk-through
  • Resource: Definition & Lingo